The Challenge

Body & Mind Counseling, LLC came to me in the middle of a major transition. For years, they specialized in supporting individuals with brain injuries—but in 2023, they made a bold pivot to focus exclusively on psychological evaluations for bariatric surgery.

The problem? Their website no longer matched who they served—or the kinds of referrals they wanted.

Their messaging felt outdated, unclear, and unsearchable. They needed copy that reflected their new niche, built trust quickly with prospective clients, and aligned with how people were actually searching for this service online.

Our Solution

I partnered with the practice owner to reimagine their entire website—from top to bottom—with strategic messaging and SEO best practices in mind.

We focused on:

• Clarifying the brand voice to speak directly to clients seeking pre-surgical evaluations
  
• Rewriting all major pages: Home, About, Services, and Blog
  
• Crafting clear calls-to-action so visitors know exactly how to book
  
• Incorporating keywords that helped them show up for local and niche-specific Google searches
  
• Writing with warmth and professionalism, honoring the sensitivity of their new client population
  

The Results

After launching the new copy:

• Referrals increased from bariatric surgery centers who appreciated the professionalism and clarity of the new site
  
• Website visitors began spending more time on site and moving toward booking evaluations
  
• The blog started drawing organic search traffic with informative, keyword-rich posts tailored to bariatric patients’ questions
  
• The therapist-owner felt more confident referring people to the site, knowing it reflected their current niche
  

Writing Samples From Body-MindCounseling.com

• Service Page: Bariatric Surgery Evaluations
• About Page
• Blog Post: Top 10 Unexpected Hurdles Post Bariatric Surgery You Must Know

Results Disclaimer: The case studies and testimonials presented on this site illustrate what is possible through our services. However, individual results may vary based on numerous factors, including market conditions, personal effort, and unique business circumstances. Therefore, we cannot guarantee specific outcomes.