Done For Your Social Media Content Creation
If you searched for someone to handle your social media, you’re in
the right place. What you’ll find here is better.
Posting on Social Media Shouldn’t Feel Like a Full-Time Job
You started your business to help people—not to wake up every day wondering what the heck to post on Instagram.
Yet here you are, staring at a blinking cursor or recycling the same tired “value post” hoping it drives traffic, books clients, or makes a sale.
❌ It’s exhausting.
❌ It eats into your creative energy.
❌ And worst of all—it’s not even working.
You deserve a better system.
Social Media Alone Will Not Fill Your Caseload
If you found this page looking for someone to run your social media, you’re in the right place for the wrong reasons.
Posting consistently on Instagram or Facebook feels productive. But for an established health and wellness practice, social media alone rarely fills your caseload. It rents your visibility on someone else’s platform, and the moment you stop posting, the traffic stops too.
Your website is the only digital asset you actually own. When your website is paired with a strategic content ecosystem, social media becomes a tool that amplifies your authority rather than the whole strategy.
The Cost of Random Posting? More Than Just Your Time.
Without a clear strategy behind your captions, you’re essentially throwing spaghetti at the wall.
You’re not just wasting time. You’re missing opportunities:
→ Opportunities to generate leads.
→ To nurture your audience with intention.
→ To guide ideal clients to take action.
If you’re not using frameworks like AIDA (Attention–Interest–Desire–Action) or tracking your content performance through tools like Google Analytics, then your content may be present, but it’s not powerful.
Without a strategy, social media is just noise. With the right words, it becomes a sales engine.
Everything Works Together. On Purpose.
The SEO Content Ecosystem retainer includes social media captions, but as part of a larger, compounding system. Each deliverable is written to support the others, driving traffic back to your site and deepening trust with every touchpoint.
Each month you receive:
As a psychotherapist turned copywriter, I don’t just write content—I tune into your audience, your offer, and your brand voice to deliver captions that connect and convert. Each month we work together you will get:
📄 2-4 SEO/AEO-Optimized Blog Posts — 800-1,000 words each, built around high-intent keywords your ideal clients are already searching
📧 Email Newsletter — Converts website visitors and nurtures existing clients into loyal advocates
📱 Social Media Captions — Two captions per blog post, written to drive traffic back to your site and deepen brand trust
📊 Monthly Analytics Review — A clear summary of what’s working, using your Google Analytics 4 and Search Console data
You’ll walk away with posts that feel like you wrote them—if you had more time, more brainpower, and a copywriter in your back pocket.
What Working Together Actually Looks Like
Before a single word of content is written, we get clear on your message.
We start with a structured 60-90 minute Foundational Messaging Interview. You talk. I listen. Everything is recorded so I can pull your brand voice directly from how you speak, not how you think you should sound on a website.
My job at this stage is to take everything living in your head: your offers, your philosophy, the transformation your clients experience, the words your best clients have used to describe working with you, and organize it into something usable. A brain dump becomes a business foundation.
You walk away with a polished Foundational Messaging Map delivered via Google Doc. This document includes your positioning statement, core messaging pillars, a language guide that captures exactly what to say and what to avoid, and preliminary keyword observations aligned with how your ideal clients are actually searching.
With your Foundational Messaging Map complete, I move into research. This is where strategy gets built before anything is drafted.
I research your niche, your competitors, and your ideal client’s search behavior. I am looking specifically for high-intent keywords: the phrases people type into Google when they are actively looking for what you offer, not just casually browsing. There is a significant difference between someone searching “what is therapy” and someone searching “private pay therapist for anxiety near me.” We are writing for the second person.
Competitor research at this stage tells me what everyone else in your space is already doing, which is just as important as what they are not doing. Your content plan is designed around the gaps, the underserved searches, and the questions your ideal clients are asking that no one in your market is fully answering.
You receive an AIDA-aligned content plan that maps each piece of content to a specific stage of the client journey: Awareness, Interest, Desire, and Action. Every blog post, newsletter, and social caption has a job. Nothing gets created just to fill a calendar.
Each month, I write your content ecosystem from scratch based on the strategy we built together.
Depending on your retainer tier, you receive 2, 3, or 4 SEO and AEO-optimized blog posts, each 800 to 1,000 words. Every post targets a specific keyword your ideal clients are actively searching. Keywords are woven naturally into headings, page copy, and metadata. Nothing stuffed. Nothing that sounds like it was written for a search engine instead of a human being.
Each blog post is then repurposed into a supporting email newsletter and two social media captions pulled directly from the content. One piece of writing becomes three touchpoints without any extra effort on your part. Your website, inbox, and social feed all tell the same story, at the same time, to the same person at different stages of their decision.
Everything is delivered via Google Doc with clear implementation notes. You know exactly where each piece goes, why it was written the way it was, and how to use it. There is no guessing and no back-and-forth trying to figure out what to do with it.
Two rounds of revisions are included on every deliverable. No rushed handoffs. No disappearing acts.
Your voice is the entire point of this work. If the first draft does not sound exactly like you at your most articulate and confident, we refine it until it does.
Two full rounds of revisions are included in every retainer cycle. This is where we make sure the content accurately represents your expertise and feels right to put your name on. That matters. I would rather revise than have you quietly uncomfortable with something you are supposed to be sending to clients.
Revision requests are submitted through the Google Doc using comments, and I turn them around promptly so your content calendar stays on schedule. You will never be left wondering where things stand.
In practice, most clients need minimal changes after the first draft because the Foundational Messaging Map has already done the heavy lifting. When I know how you speak, what you care about, and who you are writing for, the first draft usually lands close to home.
Once your content is live, you need to know whether it is working. Gut feelings are not a strategy. Data is.
I connect your Google Analytics 4 and Google Search Console to a custom Looker Studio dashboard so you can see exactly where your visitors are coming from, which pages are getting traction, and what is driving inquiries. No jargon. No guessing. Just clear data that tells a story you can actually act on.
At the end of each month, you receive a plain-language analytics summary with insights on what is working, what to watch, and where opportunity is building. This is how established practices discover they are quietly ranking for their specialty in their city. It is also how we spot the gaps before they become problems.
This monthly review is also where we adjust. SEO is not a set-it-and-forget-it strategy. Search behavior shifts, competitors change, and your business evolves. The analytics review keeps your content strategy responsive instead of static, so the asset you are building keeps compounding instead of plateauing.
No guesswork. No surprises.
Curious About Rates?
Why Work With Me?
👋 Hi, I’m Alexandria— A psychotherapist-turned-copywriter helping wellness pros write content that converts without losing their voice. With 12+ years in the therapy room, I bring heart-centered strategy to your copy so your clients feel seen, heard, and ready to say yes.
Built for Established Health & Wellness Practices
This retainer is designed for health and wellness business owners who generate $200K+ annually and are ready to invest in a long-term digital asset. You may be:
✓ Tired of relying on referrals, Psychology Today, or insurance panels
✓ Wanting to attract private pay clients without constant networking
✓ Posting on social media consistently without a meaningful return
✓ Ready for a content system that compounds over time
If you’re looking for a quick-fix solution, this offer isn’t the right fit.
Ready to Take Social Media Off Your Plate?
Get consistent, client-attracting content without the stress of creating it yourself.